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Exploring Perceptions of Value & Value Gaps
So why don’t I remember this stuff?
The Real Cost of Multi-Tasking (Task-Switching)
Finding Your Way Around
The Difference Between Value, Cost and Price
INVENT: Creating the Buyer’s Solution
Example Responses to Buyer Questions and Comments (Times Table)
The DECIDE Steps to Win Sales
Creating an I WE U
You Can’t Sell A Solution!
The Value Ramp