So why don’t I remember this stuff?

As with all behaviours or skills, those associated with being an effective Seller require constant practice, or more precisely ‘purposeful’ practice, if you are to apply them effectively. They need to become habit or instinct that you don’t even need to think about in the moment e.g. when face to face with a buyer. It’s automatic.

That seems common sense. The more you practice the better you get. But there is more to it than that. Without practice, you won’t get started at all, let alone not get better. Your efforts to practice being a Sales Natural to any extent will be stillborn. That is because of the way our brains and more specifically, our memory, works.

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