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The ‘Trouble’ with Trust

The ‘Trouble’ with Trust

Building Trust. Not What You Think Then a little while ago, the penny dropped. I realized you can’t ‘build’ trust. It’s an outcome; the result of what you do, like being truthful, reliable, transparent etc. However, trust itself isn’t a doing type of thing. You can’t ‘do’ trust. You gain trust through your actions. Or…

What do Buyers Want?

What do Buyers Want?

What are buyers looking for in a Seller? Well, let’s walk in a typical Buyer’s shoes for a moment. In fact, let’s walk in your shoes. Reflect on your own experiences as a Buyer. Do you enjoy engaging with Sellers who seem more intent on meeting their need to make a sale than in genuinely helping…