Win Consistently with ValueBase Selling
My Can’t Lose Guarantee!
I guarantee that when you complete The Sales Natural Value-Based Selling Masterclass, you will be 20-30% more effective than you are now. If you’re not, I’ll give you your money back.
Scroll to bottom of page for full details.
Be a Value-Based Seller
The Type of Seller that Buyers want:
Your Coach: Patrick Boucousis
The consummate Sales Natural, Patrick learned early in his career that personal integrity and a focus on being of personal value was the key to sales success. And he’s been ‘walking the walk’ ever since, selling, training, coaching, running businesses and winning deals from $600 to $60M.
Patrick coached his own sales teams personally and they all won more business and at higher margins than their peers. Inevitably, Patrick was approached by numerous companies to coach their sales teams, which led to him codifying his value-based methods in a formal training program.
That program has now been enhanced for online delivery as The Sales Natural Masterclass. It enables Sellers from novice to experienced to learn and practice Patrick’s Same Page Selling methods to achieve exceptional sales results simply by behaving authentically as their natural selves.
Same Page Selling
In The Sales Natural Masterclass, you’ll learn:
Same Page Selling, the value-based method that has you understanding Buyers and gaining rust quckly, by literally getting you onto their page from the get-go.
Achieve exceptional sales results by being your natural, authentic and ethical self. By being anything but a ‘typical Seller’.
Eliminate Price Conversations and have Value Conversations instead. They’re totally different.
Sales Naturals are called that because they consistently win sales. Not because they’re always selling. In fact, Naturals don’t ‘sell’ at all, at least not in the accepted sense. They simply make it easy for Buyers to buy.
No special talent required. No pre-qualifications. What you need instead is self-awareness (ego in check), a genuine desire to be of value, a willingness to learn (and be coached) and persistence. You’ve got that right?
‘Learning to be natural: ’ Sounds like an oxymoron? Then consider this. Once you couldn’t, crawl, walk or talk. Those skills weren’t natural to you. You had to learn them and then you became a natural. Similarly, the skills and techniques of a Sales Natural aren’t natural to you — yet. But take the course and practice what you learn, and you will become a natural.
Who’s it for?
Being authentic, transparent and ethical works for any situation.
That said, the focus of The Sales Natural is B2B, typically complex (multi-buyer) sales where the goal is to establish the high-trust relationships essential for repeat business, effective account management and referrals.
The Sales Natural eliminates the cringe that many people associate with selling.
Not just for ‘Sellers’.
Dan Pink in his bestseller ‘To Sell is Human’ cites research that shows workers spend on average 40% of their time ‘selling’ e.g. influencing, whether they’re in sales roles or not. So, let’s be great at it and feel great too!
At the end of the day, the problem is not with selling so much, as the way most people go about it. Selling needs to be redefined.
Break the Stereotype
The Sales Natural is for those keen to break from the stereotype and elevate their practices (and the profession of selling) to achieve exceptional sales results by doing what really works and being what buyers really need
The Masterclass Program
Here is a summary of the program content. Each Module contains multiple lessons.
Adrian Harrison, a commercial photographer based in Sydney, talks about how much more effective he is at handling sales enquiries since he’s been participating in the Sales Natural Masterclass. His value-based approach now has him winning bigger projects and he has increased his sales by more than 30%.
Alan Hong Choy used to dread selling. His passion as an accountant was serving his clients and selling seemed inconsistent with that. Alan explains here how he joined The Sales Natural Masterclass and learned to create high-trust relationships and take his conversion rate went from 25% to 75%!
Philip Walsh has always been a good Seller, but he wanted to be great. Good to Philip meant achieving quota, which he has done year on year. However, he wasn’t satisfied with that, he wanted to consistenly exceed quota and so he joined The Sales Natural Masterclass. In this video, Philip explains what happened next and how that’s helped him exceeds quota by 30%.
In the Masterclass, you will learn how to…
Quickly create collaborative partnerships with Prospects.
Discover what Prospect’s Value (value not need, governs what they buy). And have them wanting to have you collaborate with them.
As the right questions, include the tough/searching ones, without causing offense.
Eliminate Prospect Objections (they’re a sign of poor technique).
Stand out from competitors as a person of value from very first contact.
The Psychology of Interaction. Create immediate impact that has you standing out from your competitors.
Start meetings, phone calls and emails that immediately grab Prospect attention. Differentiate, even if your products andservices are commodities.
Be of compelling value to Prospects.
How value not need dictates what Prospects buy.
Discover how each Buyer perceives value (we’re all different) and how to become the source of that value.
Be differentiated even when your products/services are commodities.
Transition conversations from Price to Value and quantify value even when it seems intangible.
And never lose on price.
Create Solutions that Win
Collaborate with Prospects to co-invent solutions that they then buy with little or no negotiation.
Avoid Prospect pressure to propose (quote) an offering until you’re ready.
Only do product demonstrations that win sales.
Create offers that you know Prospects will accept, without negotiation and without high-pressure ‘closes’.
The Same Page Steps
The 6-steps that set Sales Naturals apart from ‘typical’ Sellers and how to develop the Mindset of a Natural.
Why traditional sales methods don’t work and ‘natural’ methods do.
The D-E-C-I-D-E sequence to win a sale.
5 Types of questions that keep Prospects talking and opening-up.
What trust is and how you grow it quickly (and how to not lose it).
The Problem with Sales Training
Traditional Sales Training has a poor track record for producing results.
How I Guarantee Results
A blend of self-paced online video training and live coaching with friendly practice sessions suits how adults learn. It is a process of learn a little then practice it. Then build on that by learning a little more, then practice. Rinse and repeat.
Bev Carroll, Sales Director, Dialog
I found this course very inspiring. I love meeting people and selling and The Sales Natural program has shown me that it is correct to be authentic, natural and real. I have loved having the traditional way of selling challenged.”
“Discovering what is important and of value to the buyer, changes your conversation and works towards building trust. This program has helped me to achieve sales I may previously have lost by getting me to stay focused on the values and needs of the buyer.”
“I would not hesitate to recommend this program to anyone who wishes to improve their selling skills
The Sales Natural program is absolutely brilliant. Learning how to leverage my natural curiosity and speak with buyers like fellow human beings has been an eye-opener. I’m winning new clients and increasing project values with current clients. My relationships with buyers across the board are now more natural, meaningful, and fun.
“As a marketer, I tend to be more on the creative side, and I appreciate how the course has helped me understand the “Why” behind the “What” of my actions.
“Advancing through the program, I felt I was making real progress, I could immediately apply what I learned and I am now more confident, building trust quickly with buyers, and getting great results!”
Greg Manko, Manko Marketing Inc.
Anita Galliford, Chief of BD, ODE Management
The Sales Natural approach isn’t like the traditional sales training I’ve done. And that’s been refreshing! It may seem counter-intuitive to need to ‘learn’ how to be natural, but it makes complete sense. It starts with the intent of understanding what buyers value by listening to understand rather than to reply. It is revolutionary in its simplicity.
Patrick’s focus on reinforcing new habits through practise with colleagues in the course means skills are honed in a safe context, which has helped me achieve better engagement with buyers. It is a unique and results-focused approach that gets to the heart of what sales should be about – being of value to the buyer.
I Guarantee You Will Succeed
I Practice What I Preach. No Value. No Pay
There’s no point to Sales Training if you don’t become a more effective Seller. I guarantee that when you complete The Sales Natural Masterclass, you will be 20-30% more effective. If you’re not, I’ll give you your money back.
There are two caveats.
Firstly, there is no magic. You must do the work i.e. the video course, attend coaching and do the exercises. You will be learning new behaviors i.e. habits, which takes practice. In all, you should allow two hours per week for 12-weeks.
Just 5% of a 40-hour week, for at least 20-30% increase in results. What’s not to love?!
If you don’t participate as agreed, you will be asked to leave (your money will be refunded).
Secondly, there is an application process to help you confirm whether the program is right for you and if so, whether you are right for it. It is a two-way commitment. I am committed to helping you succeed. If you’d like to validate just how committed, I’m happy to put you in touch with some present and past students.
And so in return, I expect you to be equally committed. This is after all about you and increasing your earning capacity.
If within 60-days of commencing the program and completing the course exercises to that point, you don’t believe you’re on track to materially improve your sales effectiveness, I will work with you one-on-one until you do.
Alternatively, if you would like to leave the program, let me know and I will refund your fee in full.
I look forward to working with you!
The Sales Natural