What is Value?

“Value” is a much-used, and frankly abused, word in selling. We offer it, propose it, add it, and more. Yet none of those expressions makes much sense when we consider what value really is. So what is it exactly?

“Value” is a much-used, and frankly abused, word in selling. We offer it, propose it, add it, and more. Yet none of those expressions makes much sense when we consider what value really is. So what is it exactly?

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