Show Buyers you’re the Best Value.
Regardless of Price.

Tell me a little about your situation and I’ll share some tips relevant to you on how you can do that.


  • #1 Thing that dictates what people buy (B2B and B2C).
  • #1 Way to have Buyers wanting to interact with you.
  • #1 Way to stand out from your competitors (even if your product doesn’t).
  • #1 Way to ‘Be’ the Best Value (that 95% of Sellers don’t do).
  • #1 Stepped process to have Buyers wanting to buy from you.

Your Coach: Patrick Boucousis

The consummate Sales Natural, Patrick learned early in his career that personal integrity and a focus on being of personal value was the key to sales success. And he’s been ‘walking the walk’ ever since, selling, training, coaching, running businesses and winning deals from $600 to $60M.

Patrick coached his own sales teams personally, teaching them how to get onto the same page as buyers to help them buy. And they won more business and at much higher margins than their peers. Inevitably, Patrick was approached by numerous companies to coach their sales teams, which led to him codifying his methods in a formal training program.

That live program has now been enhanced for online delivery as The Sales Natural, an innovative program that enables Sellers from novice to experienced to learn and practice Value Selling to achieve exceptional sales results simply by behaving authentically as their natural selves.

What Others Say

Absolutely Brilliant!

The Sales Natural program is absolutely brilliant. Learning how to leverage my natural curiosity and speak with buyers like fellow human beings has been an eye-opener. I’m winning new clients and increasing project values with current clients. My relationships with buyers across the board are now more natural, meaningful, and fun.
Advancing through the program, I felt I was making real progress, I could immediately apply what I learned and get great results!
Greg Manko
Manko Marketing Inc

Very Inspiring!

I found this course very inspiring. The Sales Natural program has shown me that it is correct to be authentic, natural and real. I have loved having the traditional way of selling challenged.

Discovering what is important and of value to the buyer, changes your conversation and works towards building trust. This program has helped me to achieve sales I may previously have lost by getting me to stay focused on the values and needs of the buyer.
Bev Carroll
Sales and Marketing Manager, Dialog

The Sales Natural. It works!

I’m an Accountant who has never done any sales training. The Sales Natural has helped me understand how to build a trusting relationship with my prospects and clients so they want to do business with me even though I’m not the lowest cost, simply because they trust me.

Patrick has been an inspiration to my whole outlook on selling, His encouraging me to do role-playing has helped me develop my skills, not only am I learning the theory, but I am putting it into practice with fellow students. I recommend The Sales Natural. It works!
Alan Hong Choy
Founder, Targeted Business Services

I’m Getting Fantastic Results!

Thanks to The Sales Natural Program, I’m getting fantastic results! It’s not just online lessons and no action. Being able to practice with like-minded partners helps you better your skills without the risk of doing so with real prospects.
“I’m now much more confident when talking to prospects. My clients are happier and better understand the value they are getting from me and so I’m winning higher value sales without discounting – I was never able to do that previously.
Adrian Harrison
Adrian Harrison Photography