Engage with each Buyer on their page to grow trust and credibility from the get-go and avoiding the self-interest that kills trust (the real challenge for Sellers).
Have value conversations that Buyers enjoy (rather than needs interrogations they have to endure!).
Listen to really understand Buyers and apply a simple technique to ensure you are of value in every interaction.
Focus on what Buyers value to quickly form mutually beneficial partnerships.
Enjoy collaborative (you're on the same page) friction-free interactions.
Discover what Buyers value (which governs what they choose) and have them wanting you to be their preferred source of value.
Probe for deep insights without causing offense.
Eliminate Buyer Objections (they're a sign of poor technique).
Stand out from competitors as a person of real value from very first contact.
Understand the psychology of interaction and decision-making and tap into the natural human instinct of Buyers to seek value for themselves
Start meetings, phone calls and emails that immediately grab Buyer attention and interest.
Be differentiated from competitors, even if your products and services are not e.g., they are commodities.
Discover how each Buyer perceives value (we’re all different) and how to become their preferred source of that value.
Qualify opportunities early and recognize those you can win and those you cannot and should exit.
Transition conversations from Price to Value and quantify value even when it seems intangible.
Never lose on price.
Collaborate with Buyers to co-invent their solutions that they then buy or recommend with little or no negotiation.
Avoid Buyer pressure to propose (quote) an offering until you’re ready.
Only do product demonstrations that win sales.
Create offers that you know Buyers will accept without negotiation and without high-pressure closes.
The six-step D-E-C-I-D-E sequence to win a sale sets Sales Naturals apart from ‘typical’ Sellers.
It is a series of non-salesy steps that you do with Prospects not to them that has them trusting you to guide them on their Buying journey.
Know where you are at any point in their journey and what to do next.
Head of Customer Engagement
I was thrust from a technical expert role into a Head of Sales position. I needed to build a sales strategy, establish a structure, source and deploy technologies to enable success (CRM and Pipeline), recruit various roles, AND begin producing immediate wins.
From the first meeting Patrick disarmed my concerns. He connected with my values, and crafted a personal coaching strategy to ensure success. Within weeks I had my strategy built and had had my core functions established and operating in a month. Within a year we were winning 83% of our opportunities! I can't recommend Patrick enough if you’re looking for an incredibly experienced, strategic minded and empowering coach who can provide you a sureness of success without any of the BS!
Sales Director
The Sales Natural approach isn’t like the traditional sales training I’ve done. And that’s been refreshing! It may seem counter-intuitive to need to ‘learn’ how to be natural, but it makes complete sense. It starts with the intent of understanding what buyers value by listening to understand rather than to reply. It is revolutionary in its simplicity.
Patrick’s focus on reinforcing new habits through practise with colleagues in the course means skills are honed in a safe context, which has helped me achieve better engagement with buyers. It is a unique and results-focused approach that gets to the heart of what sales should be about – being of value to the buyer.
The Sales Natural program is absolutely brilliant. Learning how to leverage my natural curiosity and speak with buyers like fellow human beings has been an eye-opener. I’m winning new clients and increasing project values with current clients. My relationships with buyers across the board are now more natural, meaningful, and fun.
“As a marketer, I tend to be more on the creative side, and I appreciate how the course has helped me understand the “Why” behind the “What” of my actions.
“Advancing through the program, I felt I was making real progress, I could immediately apply what I learned and I am now more confident, building trust quickly with buyers, and getting great results!
I found this course very inspiring. I love meeting people and selling and The Sales Natural program has shown me that it is correct to be authentic, natural and real. I have loved having the traditional way of selling challenged.”
“Discovering what is important and of value to the buyer, changes your conversation and works towards building trust. This program has helped me to achieve sales I may previously have lost by getting me to stay focused on the values and needs of the buyer.
