AI apps for complex B2B sales

There are no do-overs in sales. Except here.

Every conversation with a Buyer happens once. Like flying a plane, you want every one to land.

The Strategy Planner and Tactics Simulator work like a flight simulator for complex B2B sales conversations, with a sales strategist and a coach beside you, 24/7. Plan the conversations that matter, be clear on what you want to achieve and how, then test what works and fix what doesn't, before you do it live.

Try it free
21 days free. No credit card required.
12 Transit Vans
Pearson Deliveries · Shortlist
Value
$960,000
AI Strategy CoachSA Completeness: 95%Assessment: 72%Recommendations: 74%
Deal health
A live but fragile opportunity. The Seller holds meaningful incumbency and goodwill, but has reached shortlist without completing COLLABORATE with either Economic Buyer. A gut feel of 50% is optimistic; 30–40% better reflects the position. It is recoverable, but it needs a reset of the commercial conversation, not a push to close on the existing quotation.
Recommended action
1
Co-build the financial case with Mary rather than leaving the quotation to speak for itself
COLLABORATE
Objective: Re-engage Mary in a genuine COLLABORATE conversation that moves from her inferred cost-reduction gap to a quantified, personally owned financial picture: one she has constructed, not received.
Conversation outcome: Mary comes to see the Seller as someone who takes her analytical rigour seriously and is prepared to work through the numbers with her rather than present to her. The financial case for replacement starts to feel like her conclusion, not theirs.
P
Patrick AI
The Sales Natural Tactics Simulator
How do I deal with no decision?
Start by not blaming the Buyer. “Not ready”, “bad timing” or “the budget fell through” usually mean indecision, not a choice to stay put. That's good news, because indecision is something you can help with. What's the deal you're thinking about?
Why it matters

Fewer calls that go nowhere. More that move the sale.

In complex sales, a wasted call costs more than an hour. Go in unprepared and you can lose the Buyer's interest, their trust, or the whole opportunity, and you rarely get the chance to try again. Preparation turns a call that goes nowhere into one that qualifies the opportunity, moves it forward, and leaves the Buyer wanting to see you again.

The simulator

How the simulator works

A pilot doesn't learn to land with passengers on board. Most sellers rehearse on real Buyers.

1
Plan the flight
The Strategy Planner lays out who to talk to, what you want to achieve, and how.
2
Rehearse in the simulator
The Tactics Simulator lets you practise the conversation and get it wrong safely, not in front of the Buyer.
3
Drill the recovery
When a conversation doesn't go to plan, both apps show you what to fix and let you practise the next move.
Plan · The Strategy Planner

Know what to do next instead of guessing.

The Strategy Planner is your personal on-hand AI coach that guides you on creating a winning strategy for every opportunity. The exact steps, Buyer by Buyer.

See the example in the side panel
Objectively assess where you are.
Your AI coach compares its read of the opportunity with your gut feel, and flags risks like misunderstood or uncovered Buyers, or other blind spots.
Create a tailored strategy for each Buyer.
Your coach helps you to objectively assess your current position with each Buyer and, based on that, plan specific next moves to progress them.
Go beyond value selling: know what each Buyer values.
Obvious! But how do you do it? Your coach helps you identify each Buyer's Value Drivers (the personal payoffs behind every decision) by what they say and do, and their Value Gaps (the difference between what they have and what they want). Your coach then helps you frame each conversation around what matters to that Buyer.
Example: Mary, the finance lead, shows a strong Ambition and Career driver. So rather than just giving her a quotation, the coach suggests first building the financial case together, as having that to point to will appeal to her professionally.
Know exactly what to do next.
For each Buyer Value Gap, get a recommended action: what it should achieve, how to discuss it with the Buyer and how they should feel afterwards.
Build on success or recover from the unexpected.
After taking action, update what you've learned and run a new analysis to see the implications and plan new next steps. Earlier analyses stay on file, so you can see how the opportunity has moved.
12 Transit Vans
Pearson Deliveries · Shortlist
Value
$960,000
AI Strategy CoachSA Completeness: 95%Assessment: 72%Recommendations: 74%
Deal health
A live but fragile opportunity. The Seller holds meaningful incumbency and goodwill, but has reached shortlist without completing COLLABORATE with either Economic Buyer. A gut feel of 50% is optimistic; 30–40% better reflects the position. It is recoverable, but it needs a reset of the commercial conversation, not a push to close on the existing quotation.
Recommended action
1
Co-build the financial case with Mary rather than leaving the quotation to speak for itself
COLLABORATE
Objective: Re-engage Mary in a genuine COLLABORATE conversation that moves from her inferred cost-reduction gap to a quantified, personally owned financial picture: one she has constructed, not received.
Conversation outcome: Mary comes to see the Seller as someone who takes her analytical rigour seriously and is prepared to work through the numbers with her rather than present to her. The financial case for replacement starts to feel like her conclusion, not theirs.
Introduction to The DECIDE Method
Introduction to The Sales Natural Strategy Planner
US$30 a month
Try it free
21 days free. No credit card required.
Practise · The Tactics Simulator

Your sales conversation simulator.

The Tactics Simulator is where you practise conversations with Buyers before you have them. You role-play with Patrick AI, a 24/7 coach trained on Patrick's method and over 1,800 real coaching scenarios.

P
Patrick AI
The Sales Natural Tactics Simulator
How do I deal with no decision?
Start by not blaming the Buyer. “Not ready”, “bad timing” or “the budget fell through” usually mean indecision, not a choice to stay put. That's good news, because indecision is something you can help with. What's the deal you're thinking about?
They have 12 delivery vans, over 8 years old and constantly in for repairs. I quoted to replace them 6 months ago, but they keep deferring.
Before we guess at a fix, let's diagnose it. When you gave them the quote, had you agreed what the ideal outcome of replacing the vans looked like for them, or did the price land before that?
They said the vans were becoming too expensive to maintain and asked me for a quote.
That's why it's stuck. They told you a problem and you went straight to a number. You've quoted for a problem, not for an outcome they've bought into, and a price with no attached value is easy to defer. What's happened since you sent the quote? Have they asked for anything, or has it gone silent?
They've just gone silent.
To be continued…
Unsure how to have the conversation?
Watch it done first. You play the Buyer, and Patrick AI demonstrates the best seller approach, one line at a time.
See the example in the side panel
Then swap roles.
You take the seller’s seat and Patrick AI plays the Buyer, coaching you as you go. Or, have a Q&A with Patrick to explore tactics.
Practise with your Buyer, not a generic one.
Describe the person you're about to meet, and Patrick AI plays them.
Try different approaches.
Test another way in, rehearse objections and price conversations, and see how the Buyer responds, with no deal at stake.
Rehearse the recovery.
When a conversation goes badly, practise the next one before you have it.
Feel totally confident in every call.
Like an airline pilot, you need to land every call. Using the Simulator you can practise as much as you like until you're confident you've nailed it.

Have conversations that make Buyers want to see you again.

US$20 a month
Masterclass members get the Tactics Simulator free for 90 days.
Try it free
21 days free. No credit card required.
Why both

Built for complex B2B and enterprise sales. Strategy tells you where to play and what to aim for. Tactics helps you play it well. Use either one on its own, or both together.

Your next Buyer conversation only happens once.

Try it free
21 days free. No credit card required.
Prices in US dollars. Australian customers also pay 10% GST. Cancel any time.
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