The DECIDE App
An overview of how to build and maintain a strategy for a sales opportunity with the DECIDE App.
The DECIDE App helps you plan a strategy for each opportunity and the steps to implement it. It then assesses your progress and provides recommendations to stay on track to win. This section walks you through it.
Demo Opportunity
When you first log in to the App, you will notice a Demo Opportunity. You might find it handy to experiment with before you create a live Opportunity. This is your personal data and you can modify it as you see fit.
The process
- Complete a Situation Appraisal. This is your assessment of the opportunity, made up of three parts:
- Prospect: the organisation that will purchase.
- Buyers: add your Buyers and assess each Buyer.
- Value Drivers: what matters to each Buyer personally.
- Use the AI Coach: analyse the Situation Appraisal and get recommended actions.
- Act, update what you have learned, and analyse again.
Think of it like tennis
In a tennis match you focus on the next shot, not the whole tournament. Strategy works the same way. Each analysis tells you the best next move, and then the situation changes and you go again.
Background reading
The App is built on the DECIDE method. If you haven't yet, read The DECIDE Method and Planning your strategy.